Hello, I'm
I turn raw data into clear insights using SQL, Python, Power BI, and Advanced Excel. Through customer and marketing analytics projects, I explore patterns, build dashboards, and translate findings into practical business recommendations.
ANALYTICS SNAPSHOT
From data to decisions
Conversion rate
9.6%
Marketing dashboard
Customer records
3.9K
Shopping analysis
Illustrative analytics trend
12 monthsCurious by nature
Driven by data & discovery
01 / About me
I'm a Data Science graduate building my career in data analytics. I enjoy working through the full analysis process: cleaning data, writing SQL queries, finding patterns, and presenting results through useful visualizations.
My projects explore customer shopping behaviour and marketing performance. I focus on asking the right questions, validating patterns, and presenting findings in a way that supports better business decisions.
Education
HITAM · 2022–2026
CGPA: 7.35 / 10
Experience
Kuk Du Koo Fest · Gachibowli
February 2025
02 / Selected work
Explore the real Power BI report pages, business metrics, and insights behind each project.
Analysed campaign performance, customer journeys, conversion behaviour, social engagement, and reviews to identify opportunities for improving marketing outcomes.
9.6%
Conversion rate
9.08M
Views
1.79M
Clicks
Dashboards: Marketing Overview · Conversion Details · Social Media · Customer Reviews
Explored nearly 3.9K customer records to understand shopping patterns, category preferences, ratings, shipping choices, and subscription behaviour.
3.9K
Records
$59.76
Average order value
3.75/5
Average rating
Key insight: 73% non-subscriber base · Opportunities in loyalty and retention
03 / Toolkit
My current toolkit spans data preparation, querying, analysis, and visual storytelling.
Querying · Aggregation · Analysis
Modelling · Measures · Reporting
Cleaning · Lookups · Summaries
Exploration · Data preparation
04 / Learning
Selected learning experiences that complement my analytics projects.
05 / Contact
I'm interested in entry-level opportunities in Data Analytics, Business Intelligence, and Reporting. Have an opportunity or want to discuss my work? I'd love to hear from you.
asmathshaik012@gmail.com
Phone
+91 93460 74268
GitHub
github.com/As-01-Asma ↗
Connect professionally ↗